Price  =  $263 - $629
Dependant On Hair Length And Hair Density

Includes 500mlGuava Latino Shampoo And Conditioner To Ensure Ultimate Results

The Guava LatinoTM Keratin Smoothing System is a professional salon-only hair smoothing treatment and an intense restorative treatment, designed to help you finally take control of your hair. You'll achieve smooth, manageable, healthy and shiny hair, that can last up to 4 months. The results can vary depending on the condition and type of hair you have, and it is critical you use the Guava Latino Keratin Aftercare products (these are included), but the results are remarkable.

Guava Latino like all Keratin treatments is heat activated so for best results you will need to blow-dry and/or use good quality hair straightener. We recommend the GHD Helios Hairdryer, followed by the GHDGlide which is a ceramic heated smoothing brush.

Keratins are naturally occurring proteins that make up 70-80% of our hair. As we mature and chemically alter our hair, we can lose a substantial amount of natural keratin, leaving it dull, frizzy, coarse and unmanageable. Guava Latino's blend of keratin proteins and unique amino acids penetrate deep into the hair as well as coat the cuticle layer. It works through disulfide bond realignment, but doesn't damage the essential hair fibre.

Unlike some keratin-based smoothers, Guava Latino Keratin replenishes the condition of the hair without changing or damaging its molecular structure. It's a highly effective yet safe formula that provides the maximum amount of hair smoothing, without any trace of formaldehyde. That's right... it's 100% formaldehyde free. 
Some keratin smoothing products are claiming to be formaldehyde free but the truth is that trace elements of this chemical can be generated during the hair smoothing process. The new Guava Latino in salons now has 0% formaldehyde, nor is any trace of formaldehyde released at the time of the treatment or after the treatment is done.

WARNING! Be sure to avoid any hair products that contain sodium chloride after having a keratin smoothing treatment

Preparation And Aftercare

After the treatment, what do you have to do at home?
Looking after your Latino treatment at home means better results. To maintain results, you must use the Guava Latino Keratin Shampoos and Conditioners as directed. The unique Latino formula in these after-care products helps to smooth your hair, and this process is vital for the longevity of the treatment.
Products are included in the price and are compulsary
Can you wash your hair after the treatment?
To maximise the relaxing effect, leave the treatment in for 48 hours before your first wash. You can rinse your hair on the same day as the treatment, but for coarser hair, you may want to leave it on for the full 48 Hours. We also recommend waiting 48 hours before using ties or bands in the hair. It just helps to ensure the hair stays kink and frizz free. It's worth noting that leaving the treatment in longer than 48 hours has no benefit to the hair either, as it stops working after the 48-hour time frame.
Does Guava Latino Keratin have ANY formaldehyde in it?
Unlike some, formaldehyde is not an ingredient and nor is it a by-product of the smoothing process. All Guava Latino Keratin products are 100% formaldehyde free.
Does it last up to 4 months?
Yes, the Latino treatment can last up to 4 months. Now, it's important to note that results can vary. It depends on the health of the hair, the application process itself and adherence to after-treatment care.
Does it suit every type of hair?
It sure does. We have carefully universalised the Latino™ Keratin Smoothing System. Put simply - there is no type of hair that Latino cannot help smooth and repair. Coloured, bleached, relaxed or virgin - respecting the sensitivity and history of every hair type. The results can be more prolonged for fragile hair because the active components have a deeper, longer-lasting action.
How long does it take?
Longer hair can take about 1.5 to 2.5 hours.
How will it affect my hair colouring?
It is strongly recommended that you have all your colour services done AFTER the Guava Latino Treatment. If you have a colour treatment beforehand, you risk the possibility of premature colour fading. For permanent colour treatments, a one week (7 day) break is essential. The quality and longevity of the Latino Smoothing System are affected by pH exposure if the hair is not given the week to settle. Semi-permanent colours and toners can be done on the same day as the Latino treatment but still after the colour treatment.
What about subsequent treatments?
The Latino treatment can be applied as soon as, every 20 days. Even though it can last up to 4 months, it is a smoothing and conditioning treatment. If maximum volume reduction is sought, multiple treatments can have a cumulative effect. It's up to you to decide how much smoothing you prefer.
What does Guava Latino Keratin do?
It provides a professional 'salon-only' hair treatment that gives a smoothing effect to hair that can last up to 4 months. It also provides a deeply nourishing treatment at the same time.
Guava Latino Elysium Aftercare.pdf Guava Latino Elysium Aftercare.pdf
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